Tips for Press Releases
Pay Attention to the Content of Your Press Release
Headline Announces News in Title Case, Ideally Under 60 Characters
Is your news "newsworthy?" The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If your press release reads like an advertisement, rewrite it.
Start strong. Your headline and first paragraph should tell the story. The rest of your press release should provide the detail. You have a matter of seconds to grab your readers' attention. Do not blow it with a weak opening.
Does your press release illustrate? Use real life examples about how your company or organization solved a problem. Identify the problem and identify why your solution is the right solution. Give examples of how your service or product fulfills needs or satisfies desires. What benefits can be expected? Use real life examples to powerfully communicate the benefits of using your product or service.
Do not include your e-mail address in the body of your release. We have a special place during the submission process for you to include your e-mail address. If you include your e-mail address in the body of your press release, you run the risk of receiving spam. This is because your e-mail address will be available to the public. Spiders routinely scour the Internet harvesting e-mail addresses for spammers. Provide your e-mail address only in the space(s) provided during the submission process.
Write Interesting Content - Make sure you write at least 200-500 words in your press release if there is not enough content people will not know what your news is or why they should care. Also do not write to much as people loose interest in what you are telling them if you go on about it to much, try to keep your information concise.
DO NOT USE ALL UPPER CASE - Do not use all upper case letters it is poor formatting and makes your news look like it is not professional and it will make people not read your release.
Grammar Errors - Even the best of us make mistakes so when you write your release reread it and then get someone else to read it over then do a spell check and reread it again. If you submit your release with mistakes it makes you look unprofessional.
Advertising - Do NOT include any advertising in your release. This is a news release not an ad so please write it as news not as an ad trying to sell your product or service.
Writing in Third-Person Voice - A press release must be presented objectively from a third person point of view. Refrain from using any sales pitch in your press release. Remove "you", "I", "we" and "us" and replace them with "he" and "they". Provide references to any statistics, facts and figures raised in the press release. Refrain from expressing personal opinions, unless they are done in quotes. Draw conclusions from facts and statistics only - not general opinion.
Copyright - Do NOT submit and news that is copyrighted unless you are the owner of the material. Any post found to include copyrighted material found here will be removed and the user who submitted it banned.
Headline Announces News in Title Case, Ideally Under 80 Characters